Oct
05

Introducing Union Metrics for Tumblr

Union Metrics for Tumblr summary metrics

(via unionmetrics)

We’re thrilled to announce Union Metrics for Tumblr. This is the very first measurement product designed specifically for Tumblr that provides analytics based on their entire firehose of data. That includes more than 100 million Tumblr events per day. And, to add to the excitement, Tumblr has officially named us their preferred analytics provider!

Heard enough? Sign up for an invitation here!

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Reblogged from unionmetrics

Sep
14

What is the demographic breakdown of Tumblr?

Take it away, Quantcast;

The US is Tumblr’s highest source of traffic. We all know Tumblr skews to a young demographic, but perhaps most surprising is the 46% of Tumblr users over 35.

Also surprising is the more even split between male and female users (51%/49%), which I’d have guessed was skewed slightly more female.

Of course, Quantcast isn’t the only traffic analysis tool on the web, so for comparison, here is a recent comScore (August 30th);

Though the age brackets differ slightly, the comScore graph shows a more expected swing to the youth demographic, with half of Tumblr’s traffic coming from those under the age 25.

The difference between the two graphs may be mobile usage, which Quantcast apparently includes in its analysis.

Either way, Tumblr has an unchallenged dominance among the youth demographic, meaning advertisers and brands should finally sit up and take note (I’ve been telling you for 18 months!) - Tumblr is the future.

What is the demographic breakdown of Tumblr?

May
30

emergentfutures: Magazine Editors Are 100% Sure Tumblrs Are Driving Subscriptions, But They Can’t Prove It The rapidly maturing microblogging platform recently passed 250 million page views per day, shocking even founder David Karp.  As the platform gains traction, its users develop the artform. Perhaps nowhere is this as prevalent as the magazine brands that are bringing their voices to Tumblr.  Paul Higgins: It is certainly driving traffic to our site - a much humbler enterprise Full Story: Business Insider Tumblr is a fixture in our Top Ten referrers, it has been driving new traffic to the site since day one. Traffic on the site in turn drive mag sales and subs, but the magazine stuff isn’t as quantifiable, like the article says…

emergentfutures:

Magazine Editors Are 100% Sure Tumblrs Are Driving Subscriptions, But They Can’t Prove It

The rapidly maturing microblogging platform recently passed 250 million page views per day, shocking even founder David Karp. 


As the platform gains traction, its users develop the artform. Perhaps nowhere is this as prevalent as the magazine brands that are bringing their voices to Tumblr. 

Paul Higgins: It is certainly driving traffic to our site - a much humbler enterprise

Full Story: Business Insider

Tumblr is a fixture in our Top Ten referrers, it has been driving new traffic to the site since day one. Traffic on the site in turn drive mag sales and subs, but the magazine stuff isn’t as quantifiable, like the article says…

(via futurejournalismproject)

Source emergentfutures

Reblogged from emergentfutures

May
18